Types of Internet Marketing by Mike McCoy

There are so many different types of Internet marketing that some people have a hard time choosing from among them all and actually getting started. The main types of online marketing can be divided into a few key categories, including paid text or graphic ads, sponsored blog posts, forum marketing, article marketing and social networking.
Paid advertising can be done inexpensively online and still reach a large number of people. Paid ads can be bought through Google, creating small text ads or ads with graphics that will be placed on various sites all over the Internet. They are also placed onto search results pages that come up when someone searches for the keywords specified by the advertiser. This can mean a very wide, diverse audience for a very small price.

Another way to get paid ads is to choose websites that have a similar audience to the one that will buy what is being advertised. A small ad on a site that gets thousands of views each month can cost less than $100 for an ad that has both pictures and text. A banner ad that runs across the top of a website may be priced slightly higher. To get a more diverse audience, small ads can be run on many sites that get moderate traffic in order to keep the individual ad prices low.

Article marketing is a popular Internet marketing technique that many people engage in. This requires the posting of articles onto blogs, article directories and websites that all have to do with the topic and that all contain a link that goes back to the site. This generates traffic in two ways. It brings in people who are interested in reading the article and who then want to click on the link to learn more about it. It also gives the website that is being promoted a higher ranking in the search engine results. This can be an extremely effective Internet marketing method because of these advantages.

Sponsoring a blog post is a popular way of getting a marketing message seen and a link placed onto various blogs. This can be done directly by contacting a blogger and offering to sponsor one or more posts. It can also be done by going through a third-party site that contracts with various bloggers and gets in touch with the advertiser. Both of these methods can result in a marketing message that is seen by thousands of people in exchange for very few advertising dollars.

Forum marketing is done by going to various forums and talking to people about what is being marketed. This can be a very effective method because the forums can be targeted to the people who are most likely to make a purchase. There are forums that are devoted to every conceivable topic, making it easy to find one that is full of potential customers.

For those who prefer social networking, sites like Facebook can be used to carry a marketing message. Getting networking friends to sign up for updates of the content means that the marketing message can be sent to a limitless number of people.